What we do
We are a music record label focusing on music recording and production, publishing and video production, amongst many other music related services. B.A.D Music is an acronym for Big Achievable Dreams Music. This name encapsulates everything we represent and believe in: a dream to bridge the gap in music amongst African countries and indeed, the world. A dream to add value and meaning to the lives of our artists.
We aim to showcase talent from all the regions of Africa; by having artists who deliver sounds different from one another and are representative of the sounds of the different African regions. Currently, our artists are from the Southern and Western regions of Africa and we are excited to, in the near future, present new talent from other regions.
Finally, our drive here at B.A.D Music is simplified in the voice of the legendary William Shakespeare:
“The man that hath no music in himself, Nor is not moved with concord of sweet sounds, Is fit for treasons, stratagems, and spoils; The motions of his spirit are dull as night, And his affections dark as Erebus. Let no such man be trusted. Mark the music.”
Kindly allow us to say…“Welcome to Big Achievable Dreams! ”
Greg is the Founding Director of BAD Music and currently oversees all operations of the business in his role as Chief Executive Officer. An Economist, he is equipped with a BSc in Economics, over 11 years working experience and ongoing education and development.
Greg’s extensive experience includes business analysis, mergers and acquistions and finance policy and planning in both the public and private sectors. Prior to establishing Chibrudemo Consulting, he was Managing Director of a heavy equipment leasing company. He has also served at stock exchange listed companies, Diamond Bank and UAC (United African Company).
Greg has always had a keen interest in music, an interest which constantly drew him to the entertainment industry. Over the years he has met and established good relations with varied people in the industry, particularly in music. In 2013, he started his own music record label, Big Achievable Dreams Music p/k/a B.A.D. Music records. Although B.A.D. Music was established in Johannesburg, South Africa, Greg’s vision is to produce music that is marketable and exportable to the rest of Africa and far beyond.
Greg is a determined and focused individual who believes in hard work and consistent prayer to achieve success.